About - Design

An Introduction

Design Group UK Creative Design Teams feature a broad range of highly skilled designers, across a variety of creative teams, focused by channel and market. Totalling 60 across our three sites in South Wales, Newport Pagnell and Stapleford, these teams comprise of an extensive range of expertise including Illustration, Graphic Design, Fashion, Photography, Animation and Contemporary Textiles.

We have some of the country’s top design graduates joining us each year, with passion and enthusiasm, through our university collaboration allowing a thriving studio, consisting of new talent and experience drawn from related creative industries.

Commercial Focus

Our forward thinking individuals inspire, innovate and create on a daily basis, but all activity is underpinned with commercial awareness and concise market knowledge.

UK Creative teams work globally with Group studios to share comprehensive design and product libraries alongside localised innovation and trends. Our focused Trend Team develop directional, thought provoking, bespoke capsule trends, in line with trend forecasting partners, supported by extensive market research and inspirational industry show visits.

Breadth of Creative Skills

We combine product innovation with a variety of design disciplines, to launch fine-tuned commercial themes, with an invitation to cross boundaries and explore capabilities for the appropriate price point and product positioning.

Our dedicated Design Management Team engage customers and buyers via exceptional design application and a detailed understanding of each customer to deliver product accuracy while always looking ahead. We work with style guides, sympathetically yet creatively, and confidently challenge and question to present best selling product outcomes.

The breadth of knowledge and creative skills, group wide, gives Design Group its unique position within the UK Christmas, Everyday Gifting, Stationery and Creative Play markets.

Fully Connected Service

Working closely with our Commercial and Manufacturing Teams we develop high quality design for a wide variety of product formats, across all specifications and to suit each of our customer’s unique requirements.

Studio capabilities allow us to evolve, engineer and develop bespoke product concepts, which are delivered via digital visualisation or handmade prototype sampling. We innovate packaging solutions, offer brand identity concepts and support with marketing communication and point of sale material to bring products to market with maximum impact.