Design Group has an unmatched heritage in the cracker market, plus industry-leading expertise, capabilities and scale. We offer a service that innovates, originates, and manufactures designs and concepts to keep the Christmas cracker exciting, consumer relevant and aligned to our Sustainability agenda.

Royal Warrant

Design Group UK holds the Royal Warrant as Suppliers of Christmas Crackers and Wrapping Paper By Appointment to Her Majesty The Queen. Tom Smith Ltd, part of Design Group UK, has been the proud holder of a Royal Warrant to The Monarch since 1906.

Visit the Tom Smith website

Download the Tom Smith Brochure

Our Design Teams research the hottest trends in homeware, dining, decoration and tabletop, resulting in aesthetically-pleasing crackers that consumers will feel confident placing on their Christmas table settings.

We adapt to consumer demands and work in tandem with our customers and Buying Teams to develop fresh new products for the most important day of the year. Our Creative Teams focus on maintaining the essence of the beloved Christmas cracker, while bringing to life new shapes, forms, sizes and constructions – in order to offer variety, and choice, injecting newness and vision.


Industry Leading Insight

Liaising directly with Asia, our Product Teams source new environmentally acceptable materials, ribbons and decorations. We commission and innovate responsibly sourced and fully recyclable cracker content, and develop new applications of surface finish and cracker adornments with an environmental conscience. We complete the product as ‘shelf-ready’, by offering packaging and merchandising solutions and point-of-sale tools, plus online photography and PR support.

All Design Group Tom Smith crackers are plastic-free and made with recycled board.