IG Design Group UK is trialling a fully bespoke, turnkey, single greetings card and gift packaging solution within Aldi UK.
IG Design Group UK [Design Group UK] is trialling a fully bespoke, turnkey, single greetings card and gift packaging solution within Aldi UK.
The range will be displayed on a dedicated fixture in 10 trial stores containing 107 everyday card designs and 12 coordinated gift wrap and gift bag lines.
The trial is set to run for a three month period.
The fixture was developed in collaboration between IG Design Group UK, its chosen partners and Aldi. The range of exclusive greetings cards were designed following a period of shopper research conducted in Aldi stores by IG Design Group UK. The card range has been designed exclusively for Aldi with their customer front of mind. The products feature Aldi’s own packaging style guide with cards being on sale at RRPs from 49p to £1.99 with the gift wrap and gift bags on sale from 89p to £1.49.
IG Design Group currently supplies Aldi with bespoke, everyday and seasonal greetings cards, however, partnering with a fully merchandised, turnkey, category solution is a new proposition for both IG Design Group UK and Aldi UK.
Lance Burn, Managing Director of IG Design Group UK Ltd told PG Buzz: “As an existing and longstanding partner supplier to Aldi UK we’re naturally delighted to be participating in this trial that we feel is a natural evolution to our current supply to Aldi of single card solutions merchandised in CDU’s.
Our experience of designing, in-house manufacturing and delivering direct-to-store 100% bespoke, great value and fully merchandised, single card solutions have enabled Design Group UK to create a comprehensive, self-contained and integrated single card and gift-packaging proposition specifically with the Aldi consumer in mind and will be a real point of difference to alternatives on the High Street.