We are delighted to announce that IG Design Group UK is supplying Aldi with an exclusively-designed range of greeting cards.
We are delighted to announce that IG Design Group UK is supplying Aldi with an exclusively-designed range of greeting cards into approximately half of its UK stores. This news follows a two-phased extended greeting card trial which has spanned almost 100 Aldi stores. We are thrilled that our partnership and trial collaboration with a bespoke range of single cards, designed specifically with the Aldi consumer in mind, has now taken a further significant step forward, working extremely closely with Aldi to ensure the performance of the trial has led to the greeting cards category forming part of Aldi’s core product offer. The selection comprises 80 card designs all of which have been created by our studio in Wales, offered at a single price point of 99p.
These will be displayed on a brand new, bespoke fixture which has been created specifically for the range, to further aid improved presentation of the greeting cards in-store. We believe the inclusion of a bespoke range of greetings cards will now enhance the Aldi shopping experience across many more stores, the Aldi card range roll-out is anticipated to begin on September 2019 and be completed during October 2019.