Tom Smith Celebrates Heritage, Innovation and Community Impact
Tom Smith, proudly part of Design Group UK, continues to set the standard for Christmas celebrations worldwide, combining nearly two centuries of heritage with thoughtful, design-led innovation.
With 178 years of Christmas tradition, Tom Smith remains the world’s largest Christmas cracker brand, trusted by millions of families and retail partners across the globe. At the heart of the brand is a commitment to craftsmanship, creativity and commercial excellence — delivering collections that feel considered, timeless and relevant for today’s consumers.
To mark this legacy and look ahead to the future, Tom Smith has released a new brand and behind-the-scenes film. The video captures the journey behind the Christmas collections — from early sketches and design concepts through to finished products — offering insight into how heritage and fresh creativity come together in every range.
The film also provides an early glimpse of what’s to come, as the brand prepares to unveil its 2026 Christmas collections in January, reinforcing Tom Smith’s position as a trusted partner for retailers worldwide.
Watch the full brand video here: https://www.tomsmith-crackers.com/brand
Beyond design and tradition, Tom Smith is focused on creating Christmas products with purpose. The business continues to invest in advanced machinery and innovation, improving efficiency while reducing environmental impact. Sustainability remains a key priority, ensuring collections are produced responsibly while staying true to the brand’s heritage and values.
Tom Smith also proudly holds a Royal Warrant as a supplier of Christmas Crackers and Wrapping Paper By Appointment to His Majesty The King — a prestigious honour first awarded in 1906. This milestone reaffirms Tom Smith’s long-standing reputation for quality, craftsmanship and trust, and its enduring relationship with the Royal Household.
Making a positive impact beyond the festivities is equally important to the brand. Tom Smith continues its partnership with Trussell, the UK’s leading anti-poverty charity and community of food banks. To date, Tom Smith has donated £406,000, including a recent £100,000 contribution, helping to support individuals and families facing hardship across the UK.
The company would like to thank its customers and partners for their continued support in making this contribution possible.
To find out more about Trussell, visit: https://www.trussell.org.uk/