Design Group UK is proud to own the prestigious Tom Smith Christmas Crackers brand.
Recognised as the brand that invented the Christmas Cracker some 175 years ago, Tom Smith has been a traditional part of festive traditions for generations of families since 1847.
Tom Smith holds the Royal Warrant as Suppliers of Christmas Crackers and Wrapping Paper By Appointment to Her Majesty The Queen.
Today, the Tom Smith brand continues to be a household name in the UK and beyond, stocked by major retailers and independent stores alike, helping to make moments special.

For 2025, Tom Smith proudly presents The Heritage Collection, a special edition capsule collection designed to bring timeless charm and refined elegance into festive displays. This capsule collection is inspired by Tom Smith’s legacy, offering thoughtfully crafted pieces that resonate with those who value tradition and quality.
From iconic signature crackers to luxurious wrapping papers and beautifully designed greeting cards, The Heritage Collection is created with attention to detail and a commitment to excellence, inviting customers to make their Christmas celebrations truly special. Each item embodies the spirit of Christmas, with a sense of warmth and wonder that’s distinctively Tom Smith.
Introduce The Heritage Collection to your festive range and offer a touch of tradition and sophistication that transforms Christmas moments into lasting memories. With Tom Smith, Christmas becomes more than a celebration; it’s a cherished tradition for all.
Visit the Tom Smith website here.

We are equally passionate about making a positive impact beyond the festivities. Tom Smith is continuing to partner with Trussell, an anti-poverty charity and community of food banks who work together to ensure no one in the UK needs a food bank to survive while providing emergency food and practical support for people left without enough money to live on. To date we have donated £354,000.
Trussell is the operating name of The Trussell Trust a registered charity in England & Wales (1110522) and Scotland (SC044246). Registered Limited Company in England & Wales (5434524).
We are committed to sustainability through our ongoing partnership with the Woodland Trust, supporting woodland creation. For products we cannot produce in the UK, we source from trusted global partners and offset the carbon emissions from all UK-bound shipments. Through the Woodland Trust’s Woodland Carbon scheme, we actively invest in reducing our environmental impact. A registered charity in England & Wales no. 294344, and in Scotland no. SC038885.
